Was watching Nikesh Arora, Google talk at the Techcrunch Disrupt and one thing that he said stuck with me and made me think. He said that [I am paraphrasing]
No one has figured out how to monetize video. Once we do that a lot of advertising $ will flow into Video. What we are doing now is cut a small part of the TV ad and place it over video. That is not video advertising.
Now, here is what i think one of those ways could be.
Lets say, you are watching an episode of LOST or Grey’s Anatomy and you see your favorite actor/actress wearing an awesome pair of jeans made by CK. You want to buy it. Now you are a potential customer. What the video provider could do is, add meta data over the video about the various props that show up on the video, in our case details about the pair of jeans. The video has an embedded link that takes you to the CK website when you click on the pair of jeans. Now obviously it is a lot of work for the developer to annotate the video with all these details. But with technology, I guess this could be figured out.
Another use case.
Lets say the same pair of jean is not of any specific brand. you could click on the jean, know more details, see it closer etc. Now, multiple vendors can compete to offer the exact shade of jeans for you.??
How about location where the scene is shot, lets say Hawaii. Can a travel agency offer a package tour to Hawaii for the interested???
Now these are just a few thoughts and all of this depend on adding meta data to the video. I think that will be one dimension in which video technology could expand. I am sure someone is thinking about it. Lets see what’s cooking.
Thanks for reading. What do you think?