Monetizing Video

Was watching Nikesh Arora, Google talk at the Techcrunch Disrupt and one thing that he said stuck with me and made me think. He said that [I am paraphrasing]

No one has figured out how to monetize video. Once we do that a lot of advertising $ will flow into Video. What we are doing now is cut a small part of the TV ad and place it over video. That is not video advertising.

Now, here is what i think one of those ways could be.

Lets say, you are watching an episode of LOST or Grey’s Anatomy and you see your favorite actor/actress wearing an awesome pair of jeans made by CK. You want to buy it. Now you are a potential customer. What the video provider could do is, add meta data over the video about the various props that show up on the video, in our case details about the pair of jeans. The video has an embedded link that takes you to the CK website when you click on the pair of jeans. Now obviously it is a lot of work for the developer to annotate the video with all these details. But with technology, I guess this could be figured out.

Another use case.

Lets say the same pair of jean is not of any specific brand. you could click on the jean, know more details, see it closer etc. Now, multiple vendors can compete to offer the exact shade of jeans for you.??

How about location where the scene is shot, lets say Hawaii. Can a travel agency offer a package tour to Hawaii for the interested???

Now these are just a few thoughts and all of this depend on adding meta data to the video. I think that will be one dimension in which video technology could expand. I am sure someone is thinking about it. Lets see what’s cooking.

Thanks for reading. What do you think?





Apple is designing a camera targeting the SLR market. The new SLR is super thin [smaller than the micro four thirds] and minimalistic. ??The camera will run a modified version of the iPhone OS.

Feature Control

All the features of the camera are controlled by the camera OS. The basic OS installed the camera will be stripped down version, that will be configured for beginners and novice users. Users will be able to download and install advanced features based on their need from the iStore.??The whole back side of the camera is a touch interface which will include the view finder. There will be??one button for the clicker, the rest would be touch.??Apple is also rumored to have built in voice capabilities for the camera. Apple??believes this will??revolutionize??the camera industry. Steve Jobs was quoted saying

“We just want to build a device that captures what the user sees. We don’t want the user to learn to use a camera. Let the camera learn and adapt to the user.”

Apple is expecting to release the new iSLR this Holiday season.

God, I wish the text above were true. All the SLRs suck in user experience. And will some one tell the camera companies that the whole world is moving towards personalization, while they still pay no attention to that. Some one is going to trump all these companies. It might not be Apple or Google, but there will be some company that will win big.

Look at this list. These are the major electronics we all have at home.






??Guess what, they are all personalized. Or at least personalization is possible in the first three. Changing lenses? yeah. But that doesn’t change usability. What we need is modernization of the camera.

Its time for a SLR revolution. Go iSLR.